Kirk and Joni Bovill established Elmo Records as a Christian indie label in December of 1999. Their two releases, "Love So Real" and “Are You Ready” received critical acclaim and nationwide airplay. As a result, Kirk and Joni have performed throughout the country in large and small venues.

Kirk' s songs could be heard in two episodes of the “Believers Among Us” series on TBN in the fall of 2005.

"We wanted to have the artistic freedom to break out of the predictable mode of the Nashville style of Christian music", said Kirk, "As indie artists, we are not forced into a single musical direction, which allows me as a writer to fuse rock, funk, jazz and black gospel. Something that we like to call funkalicious rock-n-soul. We play music that folks outside and inside of the church can relate and groove to. We don't want to be preachin' to the choir!"

Elmo Records is named in loving memory of Joni's father, Elmo Green. He was a Mississippi sharecropper and served as a church deacon. The Elmo Records logo represents Joni and her father walking past a cotton field on the way to their favorite fishing hole when she was a little girl. It also represents God's call for His people to be fishers of men. Joni serves as the CEO of Elmo Records.

In addition, KIR4J Publishing was established as the publishing house for Kirk's catalog of songs. In the past three years, Kirk has written or co-written 24 songs that have been recorded. Two of the songs co-written with producer Randy Emata, "Faith, Hope and Love" and "Hold On" were selected as Gospel category finalists in the USA Songwriting Contests in 2001 and 2002, respectively. Kirk's song “Worship You” was a USA Songwriting Contest finalist in 2004.